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🎉 Spotlight on Leadership: Chris Parnell, CEO of NewGen Agency
Chris Parnell is redefining what it means to lead in the ever-evolving world of creator marketing. As CEO of NextGen Agency, Chris brings visionary leadership, a passion for innovation, and a relentless focus on results. Under his guidance, NextGen has become a powerhouse, delivering cutting-edge strategies that help brands not only keep up with change but stay ahead of it.
Known for his ability to combine data-driven insights with bold creative thinking, Chris ensures that NextGen’s clients don’t just reach their goals—they exceed them.
Here’s to a leader who’s always thinking ahead, building teams that inspire, and making an impact in the industry. 🚀
🌟 Two years ago, the hype was strong, and significant investments poured into these platforms—but what’s really happening now? Where is the true ROI of this adaptive technology?
Today, we’re reconnecting with Eitan Koter, CEO of Vimmi. Almost a year ago, we explored the potential of video commerce. Now, he’s back to share his insights on the progress so far and what’s next for video commerce in a rapidly evolving landscape.
We’re excited to share an insightful interview with Michael Sigel, CEO of SCO2, where he delves into the intersection of passion and innovation in the food production industry. Michael shares how SCO2 is leading the way in sustainability by helping companies turn waste into valuable resources, reduce environmental impact, and unlock new revenue streams. 🚀
From extracting oils from hops for craft brewers to transforming food waste into measurable environmental benefits, SCO2 is revolutionizing how businesses can balance profitability with sustainability.
Catch Michael’s vision for a future where every pound of material processed is a step towards a greener world. 🌱
Apex CEO & YouTube Channel Strategy by Luke
Excited to share an insightful conversation with Luke Peters, Founder of Apex CEO and a true entrepreneurial visionary! 🚀 Luke’s journey started in his garage, where he built NewAir into one of America’s fastest-growing private internet retailers, surpassing $600 million in sales with a peak of $80 million in just one year. Now, as Executive Chairman, Luke is helping fellow entrepreneurs navigate their paths to successful exits through Apex CEO, sharing his deep knowledge and experience in scaling businesses.
Tune in to hear Luke’s wisdom on growing a brand, overcoming challenges, and what it takes to achieve a lasting impact in today’s competitive market! 🔥💡
CEO, TrueNorth
🌟 Excited to have Susan Willig, CEO and Chief Brand Strategist of TrueNorth, on our podcast! Susan is a visionary marketing executive with a remarkable career in global brand strategy and market development. From leading brands like Edwards Lifesciences and Thomson Reuters to pioneering digital innovation in the medical device industry, Susan has always been at the forefront of impactful change.
Her commitment to health equity and passion for education have led her to create unique outreach programs in underserved communities. Now, with TrueNorth, she’s focused on accelerating growth for startups and “restart” companies, leveraging her deep expertise in building brands that truly resonate.
Susan’s love for learning is evident in her pursuit of a master’s in Behavioral Economics, adding to her impressive academic credentials. When she’s not driving brand success, you’ll find her hiking in Laguna Beach or enjoying the company of her large family.
Tune in to hear Susan’s insights on brand strategy and how she’s helping companies bring their true selves to market! 🎙️✨ #Leadership #BrandStrategy #MarketingInnovation #HealthEquity #Podcast
CEO, SAGELY
From his days at Boston Consulting Group (BCG) to becoming a tech #CEO, keynote speaker on engagement, productivity, and AI, Stephen Butler is a force to be reckoned with. His latest triumph. co-authored with Karissa Price, “Why Is a Verb: How Well-Managed Firms Turn Purpose Into Productivity,” skyrocketed to #1 on Amazon’s Business Teams and #Leadership categories. His TEDX talk, “Why Your Job Isn’t Meaningless,” further amplifies his thought leadership.
In these turbulent times, imagine having an expert like Stephen driving not only productivity but also infusing real purpose into your work! This episode dives into the heart of his consulting practice, Sagely, where he helps companies and teams discover their “Why” and uncover more excitement and joy in the workplace.
CEO, Avenir Wellness Solutions
Nancy Duitch serves as the CEO of Avenir Wellness Solutions, previously known as Cure Pharmaceutical, which acts as the parent company for Sera Labs. With over three decades of experience in the consumer products sector, Nancy has cultivated a diverse array of businesses, guiding them from inception to the public market. Her expertise extends to orchestrating cutting-edge marketing and branding initiatives, resulting in a staggering $3 billion in revenue for esteemed brands.
From her early years, Nancy exhibited a clear vision and pursued it with determination. Her knack for crafting iconic brands for infomercials and direct-to-consumer channels has solidified her position as one of the most sought-after female CEOs in the industry.
Join us as we delve into Nancy's journey, experiencing her infectious energy and enthusiasm as a lifelong entrepreneur who has truly lived life to the fullest.
CEO, OKOKO Cosmetiques
From her early beginnings as an immigrant from North Africa to Montreal, Oyeta knew she wanted to build her own company, be independent, and bring innovative products to market. Dealing with her own skincare issues sparked her passion for the chemistry of beauty. She not only became a skilled product developer but also launched a line of natural, luxury skincare products called Okoko Cosmetiques. With over seven years of experience and more than 400 distribution outlets, Oyeta is now branching out to help other beauty founders build and scale their companies. She not only gives back but also guides new entrepreneurs, helping them avoid the mistakes she's made along the way. Her story is one of passion for beauty and a commitment to helping others.
CEO, Sharpe Alliance
From a very young age Kathi realized that while we are all different, we are also all alike. Her global travels as a young girl from Australia, not only influenced her understanding about how people think but also what her place in the world could be if she just manifested it for herself. Truly doing it "her way" Kathi has become a distinguished figure in global brand and lifestyle marketing across many segments which she notes really helps her create better work for all of her clients. She's also the visionary behind TheReinventionExchange.com, a dynamic multimedia platform dedicated to all aspects of life reinvention. Kathi also hosts THE POWER OF REINVENTION podcast, authored the influential book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?, and regularly shares her insights as a contributor to esteemed platforms like the Huffington Post and Thrive Global, as well as various industry events and conferences. She's a powerhouse, dynamo and truly one of the free spirits in marketing who is also equally grounded in who she is and knows the importance of bringing your authentic self to each and every client engagement.
Founder & CEO, OSEA Angel Investors
Xandra's journey from the tech world in Silicon Valley to establishing herself as the founder and CEO of OSEA Angel Investors has been nothing short of meteoric. Beyond making early-stage investments spanning fintech, healthtech, and AI, she actively advises entrepreneurs across all phases of development. Additionally, she collaborates with fellow female investors, empowering them to effectively allocate funding to nascent startups
Co-Founder, Compass Equity Strategic Advisors
Carine is a rockstar investor and a luminary in the private market and global compensation sector. Not to mention, she's earned her stripes as one of Silicon Valley's top 100 influential women, graced the list of 70 women to watch in women and wealth, and been hailed as one of the 20 most inspirational leaders. Since her early days at Oracle as a receptionist to steering them through their triumphant IPO, Carine has been making waves in the financial arena. With a knack for guiding companies, big and small, she's become a go-to guru not only for fine-tuning employee compensation schemes but also for navigating pivots and seizing M&A prospects with finesse. She's a true maestro of the business world and very straightforward in her approach to business and how to truly make a difference.
Serial Entrepreneur & Co-Founder, Rovi
Ever since he could toddle, Andy's been glued to the screen, grooving to tunes, and devouring content like it's his favorite snack. His adventure kicked off at Infoseek and took him through a rollercoaster of music and entertainment startups and big-name companies. He's like a treasure hunter, always sniffing out the white space and pioneering ways to get folks excited and using big data to predict what's next.
Andy's the ultimate entrepreneur extraordinaire, making waves in the music biz for a whopping three decades with hits like Tone Media and Clipmedia. Now, get ready to plunge into the world of consumer entertainment with us as we zoom ahead to Andy's newest thrill: cracking the code of the Electric Vehicle scene.
Strap in tight, folks, 'cause this ride's gonna be one hell of a journey!
President, Grey London
Conrad's journey has been anything but ordinary! From his early days in DC politics to the vibrant streets of Tokyo working with Ogilvy, he felt the entrepreneurial itch and co-founded Mash, a trailblazing strategy agency in London. Mash's rapid success led to a second studio in New York and ultimately caught the attention of WPP, who acquired it in 2018. Now, as the dynamic president of Grey London, Conrad channels his passion into driving strategy and creative innovation with both technology and imagination. What truly excites him every morning is the energy and enthusiasm of working with people eager to make their mark in advertising. Beyond his leadership at Grey London, Conrad is also a thought leader on insight, growth strategy, innovation, and creative brand transformation. We also dove into AI, openly exploring its transformative impact on creative, marketing, media, and in everyday life. As a natural extension of his ongoing mentoring, he has also founded a scholarship in the U.S. to help make education more accessible to underrepresented groups via UVA.
CEO, Valde Beauty
Drawing on her profound connection to her Hispanic roots, Margarita Arriagada has carved out a remarkable career in the realms of fashion and beauty. Beginning her journey on the sales floor and ascending the ranks as a fashion buyer, Margarita gained invaluable insights into business operations and consumer experiences firsthand. When SEPHORA extended an offer, she embraced the opportunity to introduce new products, foster diversity within stores, and innovate, notably introducing the popular checkout concept where customers can browse and purchase sample products as they exit and became the first Latina Chief Merchant.
CEO, Pivt
Lynn is the visionary behind Pivt, a forward-thinking platform dedicated to diminishing turnover rates and enriching the social fabric of relocated, mobile, and remote employees along with their families. The inception of Pivt stems from Lynn's firsthand encounter: relocating to London shortly after college graduation and feeling adrift in the whirlwind of being a newcomer.
Through her own frustrations and a journey of trial and error, she recognized the pressing need for a better solution. Shockingly, statistics reveal that 30% of relocated employees leave their jobs, with the average cost of relocating a U.S. employee amounting to $90k and surpassing $300k for international relocation. Discover Lynn's journey in crafting Pivt and how she navigated the landscape, "pivoting" along the way with the B2B2C app and platform. Her story underscores the importance of anchoring oneself to a clear vision, serving as the guiding light through the unpredictable terrain of entrepreneurship.
President AKQA North America
What can be said about someone who has led creative efforts at renowned global brands like Nike, Volkswagen, Apple, Xbox, Bacardi, and Universal Studios? Tesa Aragones has crafted a remarkable life and career fueled by curiosity and a commitment to leveraging innovation and technology to enhance consumer experiences. Notably, she holds 12 patents at Nike, has been recognized as one of Ad Age’s Top 40 Marketers Under 40, and has earned titles such as Forbes CMO, AdWeek CMO, and Business Insider CMO.
As a first-generation Filipino American, Tesa experienced early on the challenges her family faced in a new environment. Witnessing the difficulties people encountered while navigating language and culture barriers during car shopping, she conceived the idea of a website to streamline information dissemination—an innovation ahead of its time, given that major automotive manufacturers lacked online platforms back then.
Tesa advocates for the integration of technology, including AI, into creative endeavors, seeing it not as a threat but as a pathway to progress. Her dedication to curiosity, innovation, and consumer-centricity has propelled her to the pinnacle of her field, earning her accolades as a leading digital innovator and brand marketing executive for top consumer brands.
CEO, The Liberated Life
In honor of Mother's Day, this latest episode dives into the extraordinary journey of Ivy Woolf-Turk, who went from being a hotshot real estate developer in the Big Apple to a resident of the federal penitentiary faster than you can say "property value." Get ready to be hooked as Ivy spills the beans on how she discovered she'd been crafting her own cell long before spending 46 months behind bars. But fear not, because she didn't just sit around moping – oh no! She spun that wild rollercoaster ride into a whole new career, empowering other women to break free from the mental chains they've wrapped themselves in. Trust me, folks, this one's a must-watch, a tale everyone in my circle absolutely needs to hear.
CEO, Sober(ish)
Kim Gamez has worn many hats on her journey from running a bustling restaurant while caring for five children, to pioneering the first Hispanic event planning platform, MiPadrino, and now embarking on her latest venture, Sober(ish). Her story epitomizes the spirit of a serial entrepreneur. In this episode, we delve into the essence of grit and determination in discovering one's life passion. Kim shares insights on her strategic approach, leveraging various grants and opportunities to secure invaluable "free" funding for her ventures.
CEO, Photographer and Author
#Black #Hollywood is a groundbreaking reimagining of Hollywood's most beloved films, including Breakfast at Tiffany's, Singin' in the Rain, Mission: Impossible, Forrest Gump, and more. Visionary photographer Carell Augustus has created a "who's who" of today's Black entertainers recreating iconic cinematic scenes, renewing readers' appreciation of the past while asking questions about representation in media and inspiring the artists of the future.
Compiled over the course of more than ten years and highlighting more than sixty-five stars such as Vanessa L. Williams as Cleopatra, Blair Underwood - the Shining, Vivica A Fox as Veronica Lake, Shemar Moore as Kid Nightingale, Lauren London - Basic Instinct, and others.
Co-Founder & CEO, LiSa
This insightful interview featuring Sophie Freres, CEO of LiSa, provides invaluable insights into crafting a successful video commerce strategy. It delves into how companies such as Marks & Spencer planned their entrance into video commerce starting small with limited budgets and have now expanded to daily live shopping shows, leveraging their internal talent, sales teams, and executives.
Additionally, Sophie, who also serves as a guest lecturer at Columbia University, shares her expertise on social and live commerce. Through her company, LiSA, she aims to empower e-retailers in seamlessly transitioning into social hubs for their communities, facilitating smooth cross-platform experiences across the ecosystem.
CEO, Nue Agency
✅ Check this out! I just had an epic chat on my latest podcast episode with the one and only Jesse Kirshbaum, the powerhouse CEO of NUE Agency, LLC where we dove headfirst into the juicy intersection of #music, #tech, and #marketing. We got real about how music can level up any experience and how brands can ride the wave of culture using tunes.
Plus, we took a stroll through some hot topics like the NTWRK & Universal Music Group snagging Complex, the future of AI in music industry, the cosmic possibilities of the Moon Landing for branding, and even the legendary MTV VMA Moon Man and why it packed more punch than the Grammys.
Oh, and let's not forget about the treasure trove of insights Jesse drops every week in his "Serendipity Bomb" must-read newsletter, Beats + Bytes. Trust me, this episode is one for the books and a blast for everyone to tune into! We literally could have gone on for hours and hours....
CEO, Vyrill
Were you aware that a staggering 95% of videos lack searchability? It may sound improbable, but it's a fact. Allow me to introduce Ajay Bam, the CEO of Vyrill, who has dedicated the past four years to developing an AI-driven platform. This innovative platform not only enables comprehensive searches within videos, covering images, text, and voice, but it also generates actionable analytics. These analytics encompass sentiment analysis, demographics, brand safety, speech reports/SEO lists, and engagement reports.
This capability is invaluable not only for brands managing an extensive video library, helping them identify and repurpose successful content for their audience, but also for seeking USG (User-Generated) content that aligns with their brand values, fostering higher conversion rates and activation.
CEO, eStreamly
Today, I had the privilege of conversing with Nicolas Bailliache, the CEO of E-Streamly and the host of the Live E-Commerce Podcast. Since its inception in 2020, E-Streamly has been dedicated to not just bringing live shopping experiences to consumers but also closing the gap for mid-market companies. This involves integrating full payment and e-commerce capabilities into their existing technological framework. Our dynamic discussion delves into the future prospects of avatars in live streaming, exploring how AI can enhance not only chat functions but also play a role in product tagging within user-generated content videos and facilitate SMS notifications. Join us for this enlightening and enjoyable interview.
CEO, Maestro.io
Starting with his journey in the gaming sector with Zynga, followed by a stint at StartX at Stanford, and subsequently spearheading the Ultra Music Festival while also fueling the ticketing platform for Billy Eilish, CEO Ari Evans possesses a profound understanding that for video commerce to thrive, attribution must be intricately linked to marketing KPIs. Delving into their patented personalization overlays and his insights on the future applications of AI, this interview is chock full of practical advice about the enduring significance of video commerce and shedding light on the factors that have contributed to its delayed ascent.
CEO, Moss Appeal
In our first podcast of 2024, we engage in a conversation with EB Moss, a familiar name to many due to her extensive writing on a wide range of marketing and media subjects. Our discussion spans various topics, such as Retail Media, the latest trends in Digital Out Of Home, the compelling reasons for advertisers to increase their investments in news sites, and EB Moss's anticipations for the upcoming CES event in Vegas next week.
CEO, Automatic Slims
Mike Coner boasts an extensive background in the rock and roll hospitality sector, commencing with the establishment of a series of bars known as Automatic Slims.
His early years, characterized by orchestrating numerous events (and acquiring a multitude of tattoos), have propelled him into the realms of Web3 and gaming. Here, he's carving out a significant presence in the live shopping and "phygital" industry.
Tune in as he takes us on a thrilling journey through his experiences.
CEO, Swirl
Come along as we explore the realm of Swirl® with CEO Kaizad Hansotia. From cultivating an immersive in-store atmosphere in the #retail #fashion sector to transitioning into a technology-focused company catering to businesses of all sizes in India and beyond, Kaizad openly discusses the efficacy of #UCG in doubling ROAS.
He also shares insights and his "crystal ball opinions" on the use of AI beyond chatbots, and how brands are consistently harnessing live shopping videos to engage top and mid-funnel customers, leading to increased ROI and the expansion of their customer base.
CEO, Vimmi
With a wealth of experience spanning more than 25 years in the video industry, CEO Eitan Koter has encountered diverse facets, from significant OTT platforms to e-commerce ventures.
Tune in as he discusses Vimmi, the platform he leads, and the strategic decision to embrace an "all-in-one" video e-commerce platform technology stack. Gain insights into their utilization of AI to enhance business operations and hear Eitan's perspectives on the future, anticipating developments beyond 2024.
Director, Content Strategy, Viral Nation
With a resume that spans numerous sports networks, #MTV, and a wild ride with the legendary #Jackass show, Colin McRae has seen the quirkiest side of it all. His collaboration with the innovative minds at Viral Nation, diving into the world of video commerce, is not just fascinating but also sets the stage for the future of brands, retailers, and even mom-and-pop shops.
Tune in as we chat about everything under the sun – from riding waves and #skateboarding to unexpected adventures at #Walmart and #Roku. Discover how live shopping is rewriting the narrative and taking center stage in the craziness of it all!
CEO, New Majority Ready
Jackie Hernandez, a prominent figure in multicultural media, guides us through the dynamic landscape of the new frontier: Gen Z and multicultural influences. She explores how these forces not only mold the future but also stand at the forefront of video commerce.
This is an important conversation for any brand, retailer or agency
Principal Live Shopping School
From her 25 years as an on-air talent from morning shows to live shopping networks, Dawn brings a wealth of experience to brands and answeres the questions around "who is the right person/talent/creator to sell your products during a live event and how can you best train existing or new talent to drive sales while still being authentic?"
Tune in to learn more about how to identify, train and motivate selling talent.
CEO, Sprii
The saying "necessity is the mother of invention" perfectly encapsulates Christian Degn Vester's journey as the CEO of #Sprii. During the COVID pandemic, he not only discovered inspiration via his family's retail store, but also an entirely novel approach to serving customers in #Denmark and beyond.
Join us to listen to his remarkable story and learn how his company is influencing the future of social shopping.
Maverick, Innovator & Expert
Abby Wallach is an original and has built an award winning career that spans #entertainment, #media and #beauty. She’s tackled each phase with a great sense of humor, grit and humility that makes her story and new podcast, Finding Beautiful Strangers, all the more compelling.
Tune in as she imparts wisdom that strikes a chord with individuals striving to create an impact, establish a company, or simply contribute to making the world a better place.
Founder & CEO, Streamify
This week, we have the pleasure of hearing from Johan Klitkou, Founder and CEO of Streamify. Johan's early interests revolved around two things: #heavy metal music and computer #games. Although he didn't pursue a career as a heavy metal artist, he embarked on game development at a young age, selling his creations.
His passion not only drove him into programming but also inspired the creation of a new platform for live shopping.
CEO, Bambuser
We're thrilled to present this fascinating interview with Maryam Ghahremani, CEO of Bambuser, a company that has come a long way from it’s humble beginnings as an app that was used by the Associated Press during the Arab Spring, to serving Fortune 100 clients in 120 countries across 42 languages and with an impressive 62% of employees being #female.
Tune in as she talks about the journey of Bambuser and what she believes is the future of live shopping.
CEO, CommentSold
Gautam Goswami or "GG" as he's called, leads the largest commercial live-selling platform in the US with over $3.7B in lifetime GMV. Join us to hear what he thinks bout the evolution of live selling in North America and also how they are starting to use #AI to create, engage and build a marketplace of creators/sellers and a massive inventory of products.
CEO, Stage TEN
Dave Lazar is not just a highly skilled technologist; his extensive experience in the #TV industry has also revealed his exceptional creative talents. Join us for an engaging conversation with a prominent figure in the world of shopping platforms, as they pioneer groundbreaking innovations through their partnership with #Shopify #ShopApp, all while prioritizing the genuine needs and desires of creators.
Ex Walmart VP Marketing and Direct Marketing Expert
Karissa Price gained valuable experience in the Direct Response industry from an early stage and having previously held positions as Vice President at Walmart and Novartis, in this interview she offers a distinctly insightful perspective on the current landscape of video commerce. Her expertise extends to areas such as full #funnelmarketing, achieving return on investment (#ROI), and effectively evaluating customer experience (#CX) across all platforms.
CEO RevoVideo and Streamstyle
Joel brings a unique perspective, hailing from the payments industry, where he successfully built and sold Paysafe for over $500 million. In this interview, he shares insights into the upcoming evolution of video commerce within the direct selling sector.
Ex Walmart Connect and Firework CMO
Join us for a captivating interview with Drew as he delves deep into the evolution of live shopping and explores the promising future it holds for brands and retailers.
Co-Founder & CEO, TalkShopLive
Watch as we go deep into live shopping and how Bryan took his knowledge of China and media and turned it into one of the most popular platforms for retailers and brands.
CEO & Co-Founder, buywith
After managing content and e-commerce at a large travel agency in Israel, Adi realized that there was a huge pain point with low conversion. She compared shopping in store with friends and family to online purchasing and realized that having a more social selling experience would not only increase conversion but also help garner better ROAS for brands. She built buywith to help combine co-browsing with shopping enabling brands to better connect with consumers allowing hosts to take consumers directly to the products they are looking for in real-time, converse, answer questions and close sales.
CEO, BeLive
Following a tenure in the private sector, where he worked in #Singapore and #Tokyo, Kenneth Tan harnessed his creative talents and partnered with a technology co-founder to establish BeLive. This innovative venture has not only garnered a growing customer base but also earned recognition as an Entrepreneur in Singapore in 2021. Join us as we delve into the Live Shopping phenomenon with Kenneth and explore his insights on the upcoming significant opportunities in Southeast Asia.
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