fractional SERVICES
Fractional Services to Fortune 1000 companies as well as Start-up Enterprises.
CXO Services help drive a company’s growth
key service areas
FRACTIONAL SERVICES:
With a forward-thinking entrepreneurial spirit honed over 25 years of navigating both startup ventures and corporate landscapes, I've forged a path of success in building new platforms and revenue streams in partnership with esteemed brands like Amazon/Audible, Walmart, P&G, Clorox, Kraft, Sony Music, American Airlines, Disney, Univision, NBC Universal, Telemundo, and Bose Ventures. My expertise lies in creating and implementing growth strategies that drive success through innovative thinking, data-driven strategies, embracing cutting-edge technologies, and fostering a culture of collaboration and agility
Segments: Early stage start-ups, Technology, E-commerce, Live Shopping/Shoppable Video, Branded Entertainment, Fintech, Media, Entertainment, CPG
Roles:
- Fractional C-Suite (CEO, COO, CSO, CXO), Head of Strategy, Head of Partnerships, Marketing Exec, etc., etc.
VIDEO COMMERCE:
We help our clients create Video Commerce Strategies that scale. We work to develop content & formats, acquire and train Live Selling talent, integrate marketing and sales capabilities across the ecosystem, define ROI and add emotion-based AI platforms, and develop partnerships and distribution opportunities outside of paid, earned and owned media channels.
We work alongside these companies to help them create their vision, refine their goals and launch successful businesses.
- Connect IQ is a proprietary framework that provide deep insights and information designed to allow brands to have a deeper understanding for what is working and more importantly, what is not working with their Live Shopping efforts across six key dimensions.
- Emotion-based video scorecard with our partner, Binj
- Roadmap and prescriptive recommendations to improve overall Live Shopping product and deliver immediate ROI.
- Content Creation formats and development options
- Acquire and train Live Selling Talent
- Technology Overview & Platform Integration
- Content Distribution & Partnerships