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· Hired to build bi-lingual GTM strategy for the USH Hispanic consumer experience. Strategy included integration of bi-lingual carousel and recommendation engine, develop Spanish language content opportunities including Harry Potter, children & young adult, business/entrepreneurship and health & wellness. Developed and led creative age
· Hired to build bi-lingual GTM strategy for the USH Hispanic consumer experience. Strategy included integration of bi-lingual carousel and recommendation engine, develop Spanish language content opportunities including Harry Potter, children & young adult, business/entrepreneurship and health & wellness. Developed and led creative agency RFP process and analysis. The USH GTM strategy became the standard for the rollouts to Latam & Spain.
Built out business case and GTM strategy for launch of the Revo Video platform – Live Video, Shoppable Video and 1:1 Personal Shopping. P&L responsibility for business development, marketing, PR and strategic partnerships. Launched Revo with first-to-market distribution deal with ReachTV reaching over 40M consumers monthly. Created sho
Built out business case and GTM strategy for launch of the Revo Video platform – Live Video, Shoppable Video and 1:1 Personal Shopping. P&L responsibility for business development, marketing, PR and strategic partnerships. Launched Revo with first-to-market distribution deal with ReachTV reaching over 40M consumers monthly. Created shoppable content opportunities with brands and creators across beauty, health & wellness
Developed new business platforms that extend Sony's range of artists and brings together brand sponsorships via a 360 scalable platform. Developed new $10M (evergreen) Emerging Artist Platform, Filtr LIVE!, reaching multicultural millennial audiences across mobile, digital, social, TV, radio, touring and driving brand activation and amplification
Hired by venture team to pivot a tech startup investment from a pure B2C play into a robust B2B premium activation and data-mining platform. Managed technical teams in the creation of a new data analytics dashboard including detailed technology requirements, consumer activation modules, data mining/capture, and CRM.
Cynthia joined the all-female executive team at Todobebé in 2003 and built the first-ever 360 media company dedicated to the parenting genre in Spanish. In her role as COO, she was responsible for sales, marketing, technology, content syndication & licensing, consumer research, branded product development and strategic partnerships. She
Cynthia joined the all-female executive team at Todobebé in 2003 and built the first-ever 360 media company dedicated to the parenting genre in Spanish. In her role as COO, she was responsible for sales, marketing, technology, content syndication & licensing, consumer research, branded product development and strategic partnerships. She developed integrated multi-year, multimillion-dollar deals and worked with some of the largest brands and content distribution partners in the world including Walmart, P&G, Clorox, Disney, Hasbro, Mattel, Univision, Telemundo, NBC, YouTube, Google and Televisa. Under her guidance the company raised $15M in PE and had a public exit led by Allen & Company in 2012 to Entravision (NYSE: EVC). She also led the first bi-lateral research coalition with the USDA, HHS, American Heart Association, USDA, and Let’s Move, around health & wellness of Hispanic families along with former HHS Secretary Kathleen Sebelius and received the 1st Pioneer Prevention Award for Changing Health Disparity among underserved populations presented by former U.S. Surgeon General Dr. Richard Carmona.
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